Case Studies Client List
Vertex was approached by a healthcare customer to create a service-based “social worknet” – a site to link doctors and patients by allowing them to work together to save time and money while building stronger doctor-patient bonds. This project became MDCentral, a doctor scheduling and patient acquisition system.
MDCentral aimed to link doctors and patients by means of a search-and-schedule application that shortens the doctor search process for a prospective patient and then, when an appropriate doctor is located, helps the patient to schedule an appointment with that doctor.
The site wastes no time initiating this process – it starts on the home page and aims to help a patient find a doctor and schedule an appointment in minutes. Patients benefit from finding a doctor and scheduling an appointment faster than ever before; doctors benefit from acquiring new patients as the end result of a doctor search.
The back end database allows for not only granular control of the scheduling process but also takes into account the changing nature of physician practices and allows for flexibility in the number of locations where a physician may practice as well as many options for professional affiliations.
Vertex developed the Web's first online defensive driving course in 1997. The course, offered at DefensiveDriving.com, was sold to Defensive Driving Online, Ltd. of Houston in 1999. It has gone on to become the most popular online driving course in Texas and one of the most successful online courses ever developed, with millions of students taking its courses in the last 15 years. After the sale of the course, Vertex was retained to enhance and maintain the course, and to manage its hardware and networking components as well. Today, Vertex helps manage the site from a remote co-location facility. In addition to maintenance and code updates, Vertex also supplies administrative, reporting, and fulfillment applications used by DefensiveDriving.com to run its business.
We reviewed over a dozen content management systems looking for one that was fast, easy to use, easy to style responsively, and affordable for SMB's. We couldn't find one, so we rewrote our Site Press® to be the CMS we wanted.
Our most important requirement was speed, and Site Press renders equivalent pages several times faster than most CMS'es – even without caching. And because we keep business logic code separate from display markup, SitePress templates and themes are much easier to develop and maintain that those from CMS'es such as Word Press. And our plugin architecture allows the millions of .NET developers to extend the functionality of the CMS in any way they wish.
For a stripped-down, no-nonsense CMS, however, Site Press is feature-rich:
Austin Regional Clinic employs 300 physicians in 20 locations throughout Central Texas. Managing as many doctors, facilities, and services as they do requires constant updates to their Web site, so we built their site around a central database that lets ARC staff continually add new physicians, specialties, locations, and service lines in order to keep their information fresh. Using Vertex's SitePress CMS to manage their site allows for rapid development of new functionality – including a media database plugin to allow ARC staff to add and edit news articles, blog posts, videos, audio/podcast files, and other media types.
Dell hired Vertex to create an easy-to-use data center configuration tool available to business customers through Dell.com. The Data Center Capacity Planner is a browser-based drag-and-drop tool that lets business users build and configure their data center server cabinets and racks graphically. Created for use by data center managers and network administrators alike, the Data Center Capacity Planner automatically calculates physical size, weight, power, and battery backup requirements, as well as many other important factors for a variety of devices, including servers, routers, switches, and uninterruptible power supplies. In addition to the browser-based tool, Vertex also created an offline, downloadable version of the Data Center Capacity Planner.
Deposit Guard provides third party escrow assurance for rental, lease, luxury purchase, and other fund deposits, with a special focus on real estate transactions. Vertex helped design and develop the Internet-based service, and continues to host it and manage the site.
Fox Service Company, one of the leading home services providers in Central Texas, initially engaged Vertex to provide graphic and user interface redesign services for their Web site. Vertex created a fresh site design utilizing Vertex’s proprietary content management system (CMS), Site Press. In addition, we provided online programming for major commercial account service requests, job postings, and a Knowledgebase of common air conditioning, electrical, and plumbing issues.
Fox later hired us to create a mobile presence for their site and to improve the site’s accessibility and explore ways to make the site more useful to their customers. Redeveloping the site using responsive/adaptive design principles, we were able to provide Fox with both a new, mobile-optimized site for smartphone users as well as a leading edge site that adapts automatically to other new computing devices such as tablets.
Fox hired Vertex yet again, and tasked us with developing an online database application to allow users to place service orders online and to administer service requests through Fox’s call center. The application currently processes more than 5,000 service requests annually and includes export functionality that allows marketing managers with detailed analytics on customer orders. Administrators can add, edit, and delete requests and users.
Revrrb was created by Vertex to allow anyone to add reviews and comments to a Web site or Web-based application. With a single account, users can choose to add moderated comments and Amazon-style product and service reviews to any page. Revrrb Dashboard tools let site owners and managers control site settings, moderate user contributions, and manage how and when reviews and comments appear.
The Blue Spot portal is a reusable, skinnable portal created by Vertex that lets manufacturers of supplements, nutrition aids, and pharmaceuticals sell their products through an expert system that provides personalized protocols for dosing and usage.
American Pharmacies (APRx) hired Vertex to redesign and redevelop their Web site with the goal of adding e-commerce and membership database application functionality. The Member database is managed by a user-account controlled account section that allows members to modify their own information and view reports monthly, quarterly, and annually. APRx personnel have administrative rights in this system to both create end user accounts and to edit all user profile pages for the directory as well as to upload reports as necessary.
When hedge fund manager Bigger Capital wanted to get PR for its spread analysis techniques, Vertex came up with the idea of a trading game played on Twitter – and then developed and deployed it. The game, which allows for either multiplayer or head-to-head competitions, lets investors bet their stock picks against the stock picks of other investors. A player can invite friends or challenge strangers to a game.
Air Products and Chemicals, Inc. is an international corporation whose principal business is selling gases and chemicals for industrial uses, with customers in customers in technology, energy, healthcare, food and industrial markets worldwide. Vertex created an easy to use application to help manage communication between worker shifts. The application manages employee scheduling and lets managers communicate with employees both individually and collectively to ensure that each shift has the resources needed to remain productive in 24-7 work environment.
Open for business in the summer of 2007, the Dell Children's Medical Center of Central Texas is already an internationally renowned, award-winning pediatric medical center that boasts cutting edge medical technology in environmentally and architecturally beautiful and life-affirming surroundings. Vertex teamed with the Seton Planning and Marketing department to create a site that would match the new pediatric center in both technological fluency and aesthetic distinction. The new site includes a physician directory database, online billpay, online get well cards for hospital patients, an e-commerce gift shop, a pediatric health information library, a health and hospital news article database, and much more. Released to coincide with the medical center's grand opening, the site has been a worthy online companion to Texas's newest and most beautiful children's medical center.
Harcourt School Publishers asked Vertex to produce interactive online editions of their popular elementary school reading textbooks. Vertex automated the conversion of print-to-Web and completed development of Harcourt's online Book Viewer application, created and deployed using Adobe Flash.
Vertex also developed a complementary software product for reading intervention, designed to assist students having difficulties mastering reading skills. Vertex software engineers designed and developed a new Flash viewer application that incorporates text highlighting to accommodate two different audio timing schemes. Working to meet tight production deadlines, Vertex developers also automated conversion of the intervention textbook pages, enabling delivery of the online stories in time for state school board review.
See case study for more information.
The Sherry Matthews Agency was hired by the Texas Department of Transportation (TXDOT) to create a Youtube-like site targeting 18 to 24-year old males with an anti-drunk driving message. The Sherry Matthews Agency, which together with Shiny Object developed the public service videos, contracted with Vertex to create and host the site and to build an administrative application to manage it. We built the site, deployed with Flash Media Server and a Web server, and built a management application that lets administrators add, delete, and display-rank videos; change the number of comments displayed; delete inappropriate comments; and view reports.
Using short, "edgy", humorous and heartbreaking videos to "drive home" its message, the Who's Driving Tonight? site has won numerous awards, including Addy's for Vertex and its partners in the project for Interactive Media and Public Service.
View case study for more information.
The Texas Hospital Association (THA) hired Vertex to re-design and host both their Web and intranet sites. The THA intranet was redesigned to allow for easier navigation to critical internal resources and includes not only new content but also new applications such as a staff directory, news database, and a calendar that integrates with their Exchange server. Vertex incorporated Google search and Weather Channel updates into their intranet as well.
The Web site re-development includes a completely reworked graphic design and user interface as well as integration with THA's member database for event registration and member listings.
Both sites are managed by THA staff using Vertex SitePress®.
Austin-based Biophysical Corporation creates the world’s most sophisticated blood assessment, the Biophysical 250, which provides the single most comprehensive evaluation of an individual's health. The Biophysical measures the levels of 252 individual blood-based, allowing clinicians to identify a person's real and potential health conditions. The benefit to customers is an unprecedented wealth of information that they and their physicians can use to detect conditions earlier and make better decisions.
Biophysical hired Vertex to create a system that would allow partner clinics to co-brand their Biophysical 250 offering to their customers. This application, called the Biosystem, allows Biophysical users to create templates for individual clinics, and clinics to create access records for their own users and to create customer records for tracking the progress of their customers' biomarker analysis through the system and creating detailed, illustrated reports for customer physicians to analyze.
Subsequent to the highly successful Biosytem developed by Vertex for Biophysical Corporation, Vertex was contracted to design and develop a new custom laboratory reporting system to replace a system that was no longer being made commercially available. The report application automatically imports data from their current Laboratory Information System (LIS) into a Microsoft SQL Server database where the data is normalized. This data is then used to dynamically generate customer reports.
The application includes an Administrator Management utility that allows Biophysical personnel to modify reports and control user access. Administrators can manage data, associate form fields, manage user accounts and upload new PDF report templates.
The Seton Healthcare Family is the largest healthcare network in Central Texas, and one of the fastest growing healthcare systems in the nation. When Seton decided to redevelop its Web site, they had some interesting and challenging requirements designed to enhance usability – including completely human readable URLs for all pages and XHTML compatibility. Vertex modified its content management system, SitePress®, to meet these and other requirements.
In addition, Vertex developers added a Content Manager for syndicated and "homegrown" periodical content; health library integration with content from Healthwise®; integration with Peoplesoft for Human Resources recruiting; and numerous Web-based applications, including a physician database, facility locations database, online billpay, egreeting cards for patients, and many others.
Vertex built the Dell Energy Calculator to help Dell business customers configure their purchases to optimize energy use and efficiency. The application was part of Dell's strategic deployment of online tools for business users and was featured in Michael Dell's keynote speech at Oracle Openworld in late 2006.
Anticipating the shift from print to Web and recognizing Austin as one of the world's most wired cities and top technology towns, Seton Healthcare Family decided to stop print production of their signature Good Health magazine and instead employ interactive media to revive the periodical brand as GoodHealth.com. To accommodate the monthly flood of third party health news and Seton-developed fitness and wellness articles, Vertex created a Content Manager application that lets Seton employees not only create and tag articles categorically but also determine go-live and expiration dates, priority and rank, and other characteristics of articles that can be used to automate their placement and prominence on the site.
Vertex was asked to re-develop the corporate Web site for health insurance advisory firm The Karis Group. Vertex developed a new graphic design and user interface for the site based on the client's needs and objectives, populated the site with customer-provided content, created a Flash promotional piece for the home page, and created an XML-based application – editable by Karis staff - for displaying customer testimonials throughout the site.
The Dell Exchange Advisor is one of a series of interactive advisors designed to help Dell business customers tailor specific Dell solutions to their organizations' needs. This tool helps customers determine their hardware and software needs for deploying Microsoft Exchange Server and Outlook using Dell servers.
Storage Advisor is another advisor developed by Vertex for Dell's business clients. It lets a potential customer determine the total cost of ownership of various storage configurations, helping customers optimize their storage solutions.
New York-based hedge fund management company Bigger Capital, referred to Vertex by a Bigger Capital investor, hired Vertex to create its risk management system. While details of the system are proprietary, the basic function of the system is to intercept and record all online trades made by Bigger with its investment bank partner and to use proprietary algorithms for determining relative risk of its portfolio positions in real time. The system was so successful that it became the basis of Bigger's marketing to its investors – identified as its competitive advantage – and helped the small hedge fund grow its client base substantially.
Quattro Industries creates high-quality, hand-stitched soccer balls for age-group leagues, camps, and recreational organizations worldwide. They also create customized soccer balls for corporate and organizational promotion. When Quattro asked Vertex to create an e-commerce Web site to expand their overseas sales, Vertex developers decided to create a site that was playfully interactive. In the Store section, for example, the balls pop forward when moused over, bounce when selected, grow larger for a closeup view, and spin around at a touch.
Defensive Driving Online, Ltd. (DDOL) hired Vertex to create the administrative back-end for its video defensive driving course, Wheels in Motion. The student registration, log-in, course tracking, test grading, and certificate completion, as well as inventory, product shipping and tracking, certificate printing, and many other functions were delivered via a Web-based application – including those handled over the telephone (via an IVR system for which Vertex created a programmable Web service). The course was also provided to digital cable subscribers by means of applications written by Vertex to communicate with Time Warner's digital cable subscription service. DDOL later hired Vertex to move the entire course content to an online streaming video format, and today it's hosted on Akamai CDN.
Now, ūnomi is making at-home tests and supplement blends accessible to everyone interested in taking ownership of their health and improving their life. We’re here to change the way people think about their health needs by streamlining the discovery process and providing a proven, workable solution.
Synk debuted as the Internet’s social calendar app in 2015. An app and social network that allows users to compare schedules, plan events, and share photos and comments about events, Synk created a new way for people to make the most of their shared time.
Vertex worked with Synk developers to help design and code the app and the backend database that powers Synk’s social network. Vertex also helped create Synk’s logo, Web site, and social media presence.