The supplement industry has a problem: few people know what supplements to take to treat their conditions, let alone how much to take, when to take it, or in what dosages.
Healthy lifestyle startup Wellnicity knew they had the highest quality supplements available, but they also knew they had to have a way to overcome the supplement industry’s what to take/how much to take/when to take problem. Working with Vertex, Wellnicity solved this problem by creating a system that automatically combines lab test results with a patient’s interview answers to programmatically create a regimen, or schedule, for taking supplements. The Wellnicity regimen makes it simple for a patient to take her or his daily vitamins – especially since Wellnicity provides those supplements in 4-week supplies of easy-to-use packets called Wellness Packs, clearly marked by date and time of day. No messing with bottles, powders, liquids, spoons, or measuring cups – you just tear off your daily packets from a 28-day dispenser box and take them, or take them with you for later.
But to build a system that makes complicated things easy takes a lot of planning and careful execution. First, Wellnicity needed a system that allowed their clinical staff to create the rules, lab parameters, and questionnaires that could be used to accurately generate protocols, or dosing recommendations, for their patients. And these recommendations had to be reviewable and editable by clinical nutritionists, in case the clinicians wanted to make personalized adjustments to a patient’s regimen. In addition, the system had to automatically provide incremental dosing – gradually and gently increasing the amount of a supplement a patient takes in order to ease them into a new regimen. Working closely with Wellnicity’s clinical experts, Vertex created this system, called WARE (Wellnicity Assessment Recommendation Engine) and built the API’s that allow it to be used not only by Wellnicity but also by licensee partners who wish to make use of the proprietary WARE system.
But that was only the beginning. To make use of this unique dosing software, Wellnicity needed a patient portal to help their customers navigate this complicated wellness journey – and make it quick, simple, and fun. Working again with Wellnicity clinical staff this time, as well as with the company’s operations, logistics, and finance departments, Vertex built a portal that lets patients create accounts, add profiles for family members on their accounts (in order to manage the regimens of entire groups easily), purchase test kits, order their supplements in 28-day supplies of handy Wellness Packs, and re-test when necessary.
Each patient with a profile on a Wellnicity account has her or his own Dashboard, where a patient’s regimen is displayed, along with notifications, customized reports, and progress trackers to show the status of a patient’s testing and evaluation process. From the Dashboard, patients can quickly and easily manage their wellness journeys. Patients can interact via chat with clinicians at any time – to review their lab results and reports, to adjust their regimens, and to get advice on using the Wellnicity system to achieve the health and wellness results they desire. Patients can also track orders, manage their payment methods and subscriptions, add and manage family member profiles, get notifications on when to re-test, and more.
To manage this system, Vertex also created an administrative application that lets Wellnicity staff track and modify orders, manage subscriptions, create discount codes for product promotions, add and remove products, adjust regimens, review reports, make clinical notes on patient records, track sales, and much more.