Project Overview

Who’s Driving Tonight Video Site for Texas Department of Transportation

When the Sherry Matthews Agency was hired by the Texas Department of Transportation (TXDOT) to create a Youtube-like site targeting young drivers with an anti-drunk driving message, the award winning creative agency hired Vertex to create and host the site – and develop an administrative application to manage it. With the management tool created by Vertex, site administrators can add, delete, display, and rank videos; change the number of comments displayed; delete inappropriate comments; and view reports.

Using short, “edgy”, humorous, and heartbreaking videos to “drive home” its message, the Who’s Driving Tonight? site has won numerous awards, including two 2007 Addy’s for Vertex and the site’s creative teams at Sherry Matthews Agency and Shiny Object.